Award-Winning PR Services & Marketing Assets

Creative campaigns, press office services and tailor-made marketing products to help your narrative hit home.
Welcome to AM+A.

Our Work

We combine traditional PR and marketing tactics with modern tools such as data analytics, SEO and PPC

Post-pandemic PR for Camplify

A PR campaign for Camplify, a campervan and motorhome sharing platform, to help generate bookings and increase owner sign-ups throughout the UK’s ‘summer of staycations’ post-lockdown.

Promoting Cycling in Slovenia

Working with Slovenia to promote cycling in the destination and celebrate the country's award-winning cycling superstars

Go Vilnius OOH Advertising campaign

AM+A executed a brand awareness campaign for Go Vilnius, showcasing it as a must-visit destination for UK & European audiences.

#CheersFromCzech Virtual Campaign

AM+A encouraged future travel to, and shared experiences from, the Czech Republic with consumers who can’t travel due to the COVID-19 pandemic.

Culinary showcase: Taste Somerset and Exmoor

AM+A positioned Somerset and Exmoor as a leading UK culinary destination through a comprehensive press trip programme and event at London's Yeo Valley cafe.

Wales Coast Path Destination Marketing: #ThisMomentNow

An integrated destination marketing campaign for the Wales Coast Path, involving content creation, advertising, targeted social media and Search Engine Marketing (SEM).

Our products

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Don't Just Take our Word for it.
Here's What our Clients Have to Say.



“AM+A have been instrumental in helping change perceptions of the destination. On top of that, they’ve developed excellent relationships with tourism businesses, headed up numerous campaigns and created a hugely successful destination microsite for a national online newspaper.”

Ieuan Sherwood
Bridgend County Borough Council



“Through their creativity and tenacity, we were able to welcome international journalists and cultural commentators, and travel bloggers to Paisley for the very first time.”

Louisa Mahon
Head of Marketing and Communications, Paisley UK City of Culture 2021



“AM+A continue to play a vital role in establishing Slovenia as one of Europe’s leaders in sustainable tourism. They have helped us achieve a 43% rise in visitor numbers, while prioritising authentic, sustainable travel experiences. Not only do they work hard for you, they fully understand our key target audiences and continue to put us in touch with the UK’s leading travel editors, journalists and influencers.”

Mladen Ljubisic
Head of Slovenian Tourist Board for UK & Ireland



"AMA  worked with us last year to promote the first Hay Walking festival. Their input was invaluable in a number of areas, including promotion via social media, links with  journalists and placement of copy in local and national press. The fact that the festival was such a success and that we sold so many tickets was due to hard work by all the committee, and in particular to AM+A for the time, effort and energy they expended in getting us outstanding publicity.”

Alison O’Grady
Director of Hay-on-Wye walking festival



"The AM+A team put together an innovative, superbly executed campaign that not only helped raise awareness for Monmouthshire as the food capital of Wales, but also provided a platform for our local businesses and stakeholders to share their story to leading UK media representatives.From working closely with us to set campaign deliverables, to distributing stakeholder newsletters and creating / sharing social media assets with our businesses, AM+A ensured that every facet of the campaign was geared towards maximising stakeholder engagement and hitting our project goals. The campaign culminated in an online media conference with over 45 attendees, helping Visit Monmouthshire and our stakeholders showcase what makes us special and how we have adapted to the COVID-19 pandemic."

Nicola Edwards
Destination Manager at Monmouthshire County Council



“The team have great media contacts, are committed, enthusiastic and good to work with. They have arranged well attended webinars and have worked closely with a number of key stakeholders including Visit Wales and VisitBritain to ensure the Wales Coast Path is positioned as an icon of Wales.”

Sioned Humphries
Wales Coast Path and National Trails Wales



“On behalf of the Polish Tourism Organisation, I would like to extend my appreciation for the amazing work done by AM+A on the 100 year anniversary campaign. The endless hours spent working on it, and the professionalism that you have shown has impressed our guests and me immensely. You made me believe once again that hard work and coordination can accomplish anything."

Dorota Wojciechowska
Deputy Director of the Polish Tourism Organisation
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World-Class Creativity.
Delivered Globally.

Meet the award-winning team that make AM+A tick.

Chris Gannon

Journalism graduate Chris joined the AM+A team in 2021 and now takes charge of the agency’s digital content, media materials and journalist communications. Chris is a talented writer with a keen eye for a story and has already generated national coverage for our clients, in addition to managing client social media accounts.

Annie Burman

Annie is a former head planner at the London Metropolitan Police and has experience working within the government and corporate sectors. Her strengths include reporting management, internal auditing, programme planning and project management. Annie is a keen traveller, having previously lived in Costa Rica. She is currently based in the Scottish Highlands and works from our Scottish office.

Henrietta Bates

Henrietta spent 10 years working for the Commercial and Corporate banking division of Lloyds Banking Group. Within her role, Henrietta worked in corporate event planning and execution, as well as business development. She gained various accounting qualifications and now heads up the AM+A finance department.

Jack Farthing

MA Magazine Journalism and Law graduate Jack joined the AM+A team in 2018 and now manages multiple accounts including national tourism boards. As Account Manager, Jack has helped deliver high volumes of publicity, brand awareness and clicks for our clients on a series of award-winning campaigns.

Christy Lui

Christy is AM+A’s Social Media Manager. She’s a hugely creative individual with experience ranging from video production and editing for TV shows, commercials and a handful of brands from different industries, brand and product photography, motion graphics, graphic design and, of course, social media management.

Alexandra Marr

Alexandra established AM+A in 2010 alongside Managing Director Frank Marr. Her experiences, first in VisitBritain’s busiest overseas press office and then leading Visit Wales’ team in North America, provided her with a firm grounding in a fast-paced global marketing and communications environment.

Tom Watts

In addition to managing numerous accounts, Tom is AM+A Head of Content, responsible for overseeing content strategy, writing styles and brand integration both for clients and the agency’s ‘owned’ platforms spanning strategy, business development documents, brochure production, newsletters and web pages.

Frank Marr

Regarded as one of the industry’s brightest stars, Frank has been behind numerous world-class campaigns and helped shape an agency built on a culture of hard work and innovation. An extraordinary networker, Frank has also garnered a reputation for transforming businesses by working with them to identify their individual needs.

Understanding Who We Are & What We Do.


What are PR and communications services?

PR and communications are the terms used to encompass a wide variety of marketing tactics. Put simply, they define how an organisation goes about communicating to its desires target audiences while also managing the ongoing reputation of their brand.


How will a marketing and PR campaign benefit my organisation?  

'Owning' your audience and maximising brand exposure has never been so important - whether it’s building customer databases, increasing social media followers or successfully creating large scale brand recognition. A marketing and PR campaign can drive traffic to your website and convert brand recognition into sales.


What is the best way to select a PR and marketing agency?

Take the time to research agencies and see how their core values match with yours. Look for customer testimonials, award wins and case studies that showcase creativity and a broad range of skill sets. The right agency should act as an extension of your team and take the time to get to know your brand inside out.


What’s the process once I’ve bought content and other marketing material from AM+A?

As a business professional, you’ll know where your marketing and PR efforts may be falling short. Our aim is to fill any gaps with creative and engaging marketing materials and services. Choose what works best for you, make the order and we’ll have it over to you within four weeks. Alternatively, schedule a call to discuss your needs and we’ll help advise on which tactics to help you increase brand recognition and sales.


Does buying online content and other marketing material from AM+A work when you don’t know our organisation?

Yes, our team consists of experienced researchers and analysts who will utilise your existing materials and website to quickly learn about your ethos and core customer targets. Help make the process even quicker by providing us with other key images and assets, or by scheduling a time to speak to one of our researchers directly.


How easy is it to buy blog posts and other marketing materials?

We’ve made the process simple and straightforward. Choose the product or service you need, add it to your basket and we’ll have it across to you in four weeks, allowing time for a consultation with one of our experienced researchers if required.


Can I be confident I’ll get a good return on investment?

We offer access to a team of experienced copywriters, account managers and marketing professionals who will act as an extension of your team and provide you with the content you need.

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