Trends & Insight
April 15, 2020

Creative marketing tactics during a time of corona

The unprecedented outbreak of coronavirus has affected individuals, businesses and countries across the globe. Despite this, it’s important not to panic - to think differently and maintain sales in brand new ways. To help you get some inspiration, the AM+A team have highlighted a selection of destinations and brilliant businesses who are using creative PR, marketing and social media tactics to adapt their services and shape a new future. 

The Cheese Truck, London

One of the capital’s foodie cult-classics has started offering a ‘cheese-on-the-go’ service, delivering contactless door-to-door deliveries across London. The company has collaborated with small scale producers to offer charming ‘self-isolation survival kits’ that include delicious charcuterie and small batch wines. Through offering bespoke delivery service, with the added appeal of their super instagrammable canary yellow food trucks, London’s Cheese Truck is able to maintain revenue, keep staff in work and aid the relief in panic buying at supermarkets. www.thecheesebar.com/the-truck 


VisitScotland 

The team behind VisitScotland have ingeniously thought of a new way for travellers to surround themselves amongst the country’s wild natural landscapes, with an immersive new radio station called the ‘Sounds of Scotland’. The relaxing sounds of the country’s forests, mountains and coastline offer those who are looking for a dose of escapism whilst working at home. Offering an uplifting experience during a period where people’s mental wellbeing may be compromised not only promotes Scotland as a destination, but also spreads positivity. soundsofscotland.visitscotland.com 

Dusty Knuckle Pizza, Cardiff 

One of Cardiff’s most popular independent food providers has swapped their Cardiff Market stall for a virtual foodie experience. Dusty Knuckle were quick to adapt and have begun offering pizza delivery and ‘at home’ pizza kits, meaning locals don’t have to sacrifice their favourite Friday evening meal whilst in isolation. This hands-on experience doubles as both an unique activity and a delicious dinner, a great option for families with children who are home due to school closures. The business launched the idea on their Instagram and due to popular demand have now launched an online shop on their website. dusty-knuckle-pizza.myshopify.com

Helsinki Tourism 

Many travellers are currently stuck at home after having to postpone their holidays, however Helsinki Tourism have crafted an online experience to help dampen the disappointment. The capital has launched a page on their website listing digital experiences and live broadcasts from the destination. This includes a virtual tour of Helsinki City Centre, live concerts from the Helsinki Philharmonic Orchestra, life streamed gigs and a virtual meeting place organised by Annantalo Culture Centre. With more time on their hands, many eager explorers are still keen to learn about destinations they may have not otherwise considered. www.myhelsinki.fi/en/see-and-do

Signature Brew, London

One of the major British businesses that has been noticeably missed since the government announced lockdown is our pubs. Signature Brew in Walthamstow, East London has launched their make-shift ‘Pub in a Box’ package. Containing beers, traditional pub snacks and a pub quiz, the care package fulfills every Brits’ essential weekend plans whilst encouraging the public to practice social distancing and spend Friday night at home. www.signaturebrew.co.uk/products

Discover Los Angeles 

From La La Land to The Big Lebowski, The city of stars is combating isolation fatigue with over one hundred hours of LA based, star studded movies. By combining one of the destination’s biggest industries and an activity that can be safely enjoyed at home, audiences can visit Los Angeles without leaving their sofas.  Not only do the movies entertain, but viewers are able to immerse themselves in the LA location and culture through the proxy of the character’s stories. www.discoverlosangeles.com/things-to-do/100-hours-of-amazing-los-angele

Visit London 

The country’s vibrant cultural hub is home to galleries, theatres and historic institutions that date back hundreds of years. Locals and travellers alike can while away the hours watching ballet live streams from the Royal Opera House, get hands on with Borough Market’s live cooking classes or take a virtual tour of iconic sights including the Houses of Parliament and Buckingham Palace. Encouraging online experiences that audiences can share on social media platforms keeps cultural institutions present in the public mind whilst they are unable to operate as usual. www.visitlondon.com/virtually-london

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