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Strategic PR to support Wrexham’s UK City of Culture bid

Combining proactive press office services with creative campaign support to raise awareness for the launch of Wrexham’s public art trail in the UK market

Positioning Coorie Inn as one of Scotland's leading restaurants with rooms

How we positioned Coorie Inn - a relatively unknown restaurant/boutique hotel - as one of the best places to stay in the UK and a top award winner in just 10 months.

Comprehensive destination PR for Go Vilnius

Combining proactive press office services with creative campaign support to position Lithuania's capital as a leading city break destination for UK audiences

Promoting Finnish innovation with Business Tampere

Devising a comprehensive PR strategy to position Tampere as an innovator in key industries such as the metaverse, automotive and biotech

Promoting EV innovation in Dundee

Implementing a multi-faceted PR campaign to showcase innovation and accessibility within Dundee's public EV infrastructure

PR Campaign for Monzie Estate

Implementing a comprehensive PR campaign to position Monzie Estate as a leading luxury accommodation in Scotland

Promoting Tampere, Finland's second city

Implementing a comprehensive integrated PR strategy to position Tampere in Finland as a leading city break destination for UK audiences

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Italian Trade Agency digital marketing campaign

Overseeing a paid digital marketing campaign to support the launch of the Italian Trade Agency’s new ‘What Next In Italy’ website

Hosting dog-friendly influencers in Wales

Creating and managing an influencer marketing campaign showcasing the Vale of Glamorgan as a leading dog-friendly destination.

Czechia: Destination Marketing Success

Managing an integrated destination PR and marketing campaign for Czechia across press office, social media and broadcast campaigns

Vilnius in London: An ‘Unexpectedly Amazing’ Immersive Experience

Managing an ‘Unexpectedly Amazing’ London-based immersive experience for Vilnius, including two public events and an exclusive media launch

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Launching the Lonely Planet guide to Friuli Venezia Giulia

Managing media attendance for the celebratory press launch for the first ever Lonely Planet guide to Italy’s Friuli Venezia Giulia region

Working with broadcaster ITV to celebrate Slovenia

Working with UK broadcaster ITV to secure high profile coverage for the Slovenian Tourist Board

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Launching Dundee's new public EV charging hub

Generating high profile media coverage for the launch of Dundee Council's latest public EV charging hub with 'industry first' technology

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Sonos Era product launch in the Baltics

Managing a comprehensive PR and influencer activation strategy to support the launch of Sonos' new Era 100 and Era 300 speakers

Creative OOH & influencer campaigns for GoVilnius

Creative OOH and influencer activation campaigns for Lithuania's capital city

International PR and media buying for Terresens

Promoting Terresens through international press office and media buying services

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Supporting Château Purcari's Freedom Blend

Global comms and marketing support for Château Purcari’s Freedom Blend

Launching Acibadem in the UK

Supporting Acibadem's entry into the UK market with a central London event and press office services

Launching Atelier100 (phase 3)

Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 3)

Kaunas European Capital of Culture (part 2)

Supporting the Kaunas2022 European Capital of Culture campaign with global communications and marketing operations (part 2)

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Launch event for Sonos in the Baltics

Supporting Sonos' entry into the Baltic market with a high profile 'multi-sensory' media event

Launching Sonos Ray in the Baltics

Integrated PR, strategic partnerships and influencer services to support the launch of the Sonos Ray in the Baltic market

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Launching Atelier100 (phase 2)

Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 2)

Medical Healthcare Tourism ‘Time to Heal’ Health & Wellness Campaign

An integrated PR campaign to help to establish the Czech Republic as Europe’s leading health, wellness and medical tourism destination

Latvian Investment and Development Agency of Latvia Press Trips Campaign

Press Office and Press Trip Campaign
Press assets, communication and recruiting major national UK and Irish media to visit Latvia and experience the country, from the historic capital of Riga to wellness getaways.

Kaunas, The European Capital of Culture (phase 1)

Delivering campaign management and press services for the European City of Culture 2022

Launching Atelier100 (phase 1)

Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 1)

EV charging changing the future

Building the Petalite brand through traditional PR, AM+A investment network connections and an online investor launch event

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Sky Bridge 721 - The World's Longest Suspension Footbridge

Generating global media coverage for Sky Bridge 721, the world's longest suspension footbridge, ahead of its May 2022 opening in the Czech Republic.

Printful UK Facility Launch Event and PR Services

We organised and ran a celebratory event launching the first UK facility based in Wolverhampton for Latvian company Printful

Derby for UK City of Culture 2025

Raising awareness for Derby's bid to become UK City of Culture 2025 through a combination of national media coverage, press trips and A-list celebrity engagement.

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Positioning Monmouthshire as the UK’s Newest Foodie Hotspot

A PR campaign showcasing Monmouthshire’s local food and drink producers and positioning the county as a go-to destination in the UK for food-related breaks.

Post-Pandemic PR for Camplify

A PR campaign for Camplify, a campervan and motorhome sharing platform, to help generate bookings and increase owner sign-ups throughout the UK’s ‘summer of staycations’ post-lockdown.

Launching the Juliana Trail

Working with the Julian Alps Association to promote their new 'Juliana Trail' and 'Juliana Bike' tourism products

Promoting Cycling in Slovenia

Working with Slovenia to promote cycling in the destination and celebrate the country's award-winning cycling superstars

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Increasing Website Traffic & Followers for National Trails Wales

AM+A were contracted to increase traffic for the National Trails Wales website through targeted advertising, content, social media and PR activities

Sharpham Park: Promoting the UK Food Brand

Promoting Sharpham Park as a leading British healthy food brand and raising awareness for the health benefits of a spelt-based diet

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Launching Social Media Channels - National Trails Wales

Building an online identity for two National Trails of Wales paths through social media content creation

Positioning Dundee as a Leading Green City

Working with Dundee City Council on a campaign to generate national conversation around their innovative new electric vehicle charging points

Creating Engaging Marketing Assets with High-Quality Design Work

Helping brands create a consistent, distinct brand image and elevating PR and marketing campaigns with designed assets.

Targeted Social Media for Poland

Generating brand awareness amongst key target audiences for the Polish Tourism Organisation through targeted social media campaigns.

Wales Coast Path webinar

AM+A collaborated with Visit Wales and ITV on a live 'welcome back' webinar supporting the launch of the 'Wonders of the Coast Path' TV series.

Go Vilnius OOH Advertising campaign

AM+A executed a brand awareness campaign for Go Vilnius, showcasing it as a must-visit destination for UK & European audiences.

Magnetic Latvia LinkedIn Launch

Magnetic Latvia LinkedIn Launch: Establishing a page for Latvia to promote economic activities to UK audiences.

Slovenia's Green Gastronomy Webinar Series

AM+A hosted a four-part webinar series to bring Slovenian gastronomy to would-be foodie travellers during the COVID-19 pandemic.

#CheersFromCzech Virtual Campaign

AM+A encouraged future travel to, and shared experiences from, the Czech Republic with consumers who can’t travel due to the COVID-19 pandemic.

Culinary showcase: Taste Somerset and Exmoor

AM+A positioned Somerset and Exmoor as a leading UK culinary destination through a comprehensive press trip programme and event at London's Yeo Valley cafe.

Poland 2020 Advertising Campaign

Advertising campaign to position Poland as an on-trend destination with UK audiences

Responsible tourism leaders: Bohinj Wild Flower Festival

Creating an award-winning responsible tourism strategy to effectively manage the influx of tourists during Bohinj's busy summer months and Wild Flower Festival.

Launching Vienna House Mokotow

Continuing to position Vienna House as a leader in sustainability with the launch of Vienna House Mokotow in Warsaw’s booming business district.

Sustainable hotel PR & marketing

Working with AM+A’s hotel and hospitality clients to create a sustainable marketing model.

World Travel Market Representation 2018

AM+A are World Travel Market experts, last year generating over 1,000 business conversations at London's global travel industry event.

Paisley Food Festival Influencer Trip

Developing and managing an influencer marketing campaign to showcase Paisley Food and Drink Festival 2019.

Wales Coast Path Destination Marketing: #ThisMomentNow

An integrated destination marketing campaign for the Wales Coast Path, involving content creation, advertising, targeted social media and Search Engine Marketing (SEM).

Celebrating 100 years of Poland

Managing a high profile marketing and events campaign to celebrate Poland's 100 year anniversary

Sustainable Tourism: Supporting Slovenia's World Bee Day

Supporting the Slovenia's World Bee Day: Introducing Api Tourism to the World

Huw’s Nursery: Working with micro influencers to promote Slovenia’s niche areas

TAXIAPP UK Valentine’s Campaign & Sean Paul

TAXIAPP UK Valentine’s campaign: Creating London’s first ever speed dating event in a taxi

Media buying campaign: Alpe Adria Trail

Devising a media buying and content creation strategy for the Alpe Adria Trail

Visit Slovenia: Defining a destination

Defining a destination: Establishing Slovenia as a leading European holiday destination

Supporting Hampshire’s JaneAusten200 campaign

Generating international coverage for Visit Hampshire's JaneAusten200 campaign

Launching the Super Soco brand in the UK

Super Soco UK: Supporting the product launch of the UK’s first affordable e-motorbike

Paisley for UK City of Culture 2021

Assisting Paisley in their bid to become the UK City of Culture 2021.

Vienna House Hotels

Helping establish Vienna House as one of Europe’s leading hotel chains for business and leisure travellers.

The Grove of Narberth

Positioning The Grove of Narberth as one of the UK’s leading hotels using a comprehensive three tier strategy.

Bamboo Bicycle Club Launch

Bamboo Bicycle Club Launch: Establishing the Bamboo Bicycle Brand through strategic marketing and social media

Our Core Services & Products

Don't Just Take our Word for it.
Here's What our Clients Have to Say.

The team has great digital marketing and PR knowledge, they are committed, enthusiastic and good to work with. They have worked closely on collaborative campaigns with a number of key stakeholders including Visit Wales and VisitBritain to ensure the major traffic has gone to the Wales Coast Path website.

Sioned Humphries

Wales Coast Path and National Trails Wales

AM+A managed the Alpe Adria Trail media and digital advertising campaign. Their creative input, digital media strategy and efficient management, along with a carefully targeted audience and skilled negotiation, made the media buying campaign one of the most successful to date.

Rebeka Kumer Bizjak

Alpe Adria Project Manager (Slovenia)

“AM+A have been instrumental in helping change perceptions of the destination. On top of that, they’ve developed excellent relationships with tourism businesses, headed up numerous campaigns and created a hugely successful destination microsite for a national online newspaper.”

Ieuan Sherwood

Bridgend County Borough Council

“Through their creativity and tenacity, we were able to welcome international journalists and cultural commentators, and travel bloggers to Paisley for the very first time.”

Louisa Mahon

Head of Marketing and Communications, Paisley UK City of Culture 2021

“AM+A continue to play a vital role in establishing Slovenia as one of Europe’s leaders in sustainable tourism. They have helped us achieve a 43% rise in visitor numbers, while prioritising authentic, sustainable travel experiences. Not only do they work hard for you, they fully understand our key target audiences and continue to put us in touch with the UK’s leading travel editors, journalists and influencers.”

Mladen Ljubisic

Head of Slovenian Tourist Board for UK & Ireland

"AMA worked with us last year to promote the first Hay Walking festival. Their input was invaluable in a number of areas, including promotion via social media, links with journalists and placement of copy in local and national press. The fact that the festival was such a success and that we sold so many tickets was due to hard work by all the committee, and in particular to AM+A for the time, effort and energy they expended in getting us outstanding publicity.”

Alison O’Grady

Director of Hay-on-Wye walking festival

"The AM+A team put together an innovative, superbly executed campaign that not only helped raise awareness for Monmouthshire as the food capital of Wales, but also provided a platform for our local businesses and stakeholders to share their story to leading UK media representatives.From working closely with us to set campaign deliverables, to distributing stakeholder newsletters and creating / sharing social media assets with our businesses, AM+A ensured that every facet of the campaign was geared towards maximising stakeholder engagement and hitting our project goals. The campaign culminated in an online media conference with over 45 attendees, helping Visit Monmouthshire and our stakeholders showcase what makes us special and how we have adapted to the COVID-19 pandemic."

Nicola Edwards

Destination Manager at Monmouthshire County Council

“The team have great media contacts, are committed, enthusiastic and good to work with. They have arranged well attended webinars and have worked closely with a number of key stakeholders including Visit Wales and VisitBritain to ensure the Wales Coast Path is positioned as an icon of Wales.”

Sioned Humphries

Wales Coast Path and National Trails Wales

“On behalf of the Polish Tourism Organisation, I would like to extend my appreciation for the amazing work done by AM+A on the 100 year anniversary campaign. The endless hours spent working on it, and the professionalism that you have shown has impressed our guests and me immensely. You made me believe once again that hard work and coordination can accomplish anything."

Dorota Wojciechowska

Deputy Director of the Polish Tourism Organisation

Veera Madray

Veera is AM+A’s social media expert and has 10+ experience leading on a range of paid social media campaigns. This includes working with the Italian Trade Agency on a paid campaign activated across social media (Meta, X, LinkedIn, Youtube) and Google ads. He has worked with brands such as Nissan, Barclays, NSPCC and Disney.

Jess Seymour

Having graduated from the University of Birmingham with a degree in History, Jess joined the AM+A team in 2022. She brings an analytical approach to her work in PR and marketing, and enjoys facing the new and diverse challenges of the fast-paced communications industry. Jess is responsible for critical research and writing tasks for both client work and business development, and her fast-growing experience working in the travel and lifestyle sectors has allowed her to progress into the social media management of client platforms.

Deborah Welsh

Deborah cut her teeth on national press and brings a wealth of media experience from her lengthy career. Previously a columnist and lifestyle writer in print media, she has also been a regular contributor to travel and tourism platforms. Deborah has worked with many high profile clients across the arts, entertainment and hospitality sectors, securing impressive coverage for them all.

Leia Gill

PR & Marketing Executive Leia joined AM+A in 2022 after graduating from the Liverpool Screen School. Skilled in building and maintaining client and media relationships, with a proven track record of providing national coverage for clients across a variety of publications. Leia has been responsible for directing press trips, creating press office content, providing event support and managing client social media proflies. Experienced in creating integrated marketing strategies, Leia works alongside the travel and lifestyle sectors providing a high quality and detailed oriented service ensuring clients achieve their PR goals.

Alexandra Marr

Managing Director Alexandra established AM+A in 2010. Her experiences, first in VisitBritain’s busiest overseas press office and then leading Visit Wales’ team in North America, provided her with a firm grounding in a fast-paced global marketing and communications environment.

Tom Watts

In addition to managing numerous accounts, Tom is AM+A Head of Content, responsible for overseeing content strategy, writing styles and brand integration both for clients and the agency’s ‘owned’ platforms spanning strategy, business development documents, brochure production, newsletters and web pages.

What are PR and communications services?

PR and communications are the terms used to encompass a wide variety of marketing tactics. Put simply, they define how an organisation goes about communicating to its desires target audiences while also managing the ongoing reputation of their brand.

How will a marketing and PR campaign benefit my organisation?

'Owning' your audience and maximising brand exposure has never been so important - whether it’s building customer databases, increasing social media followers or successfully creating large scale brand recognition. A marketing and PR campaign can drive traffic to your website and convert brand recognition into sales.

What is the best way to select a PR and marketing agency?

Take the time to research agencies and see how their core values match with yours. Look for customer testimonials, award wins and case studies that showcase creativity and a broad range of skill sets. The right agency should act as an extension of your team and take the time to get to know your brand inside out.

What’s the process once I’ve bought content and other marketing material from AM+A?

As a business professional, you’ll know where your marketing and PR efforts may be falling short. Our aim is to fill any gaps with creative and engaging marketing materials and services. Choose what works best for you, make the order and we’ll have it over to you within four weeks. Alternatively, schedule a call to discuss your needs and we’ll help advise on which tactics to help you increase brand recognition and sales.

Does buying online content and other marketing material from AM+A work when you don’t know our organisation?

Yes, our team consists of experienced researchers and analysts who will utilise your existing materials and website to quickly learn about your ethos and core customer targets. Help make the process even quicker by providing us with other key images and assets, or by scheduling a time to speak to one of our researchers directly.

How easy is it to buy blog posts and other marketing materials?

We’ve made the process simple and straightforward. Choose the product or service you need, add it to your basket and we’ll have it across to you in four weeks, allowing time for a consultation with one of our experienced researchers if required.

Can I be confident I’ll get a good return on investment?

We offer access to a team of experienced copywriters, account managers and marketing professionals who will act as an extension of your team and provide you with the content you need.