Trends & Insight
August 5, 2020

What to expect at the World Travel Market 2020

In November 2020, the WTM London & Travel Forward’s Virtual Conference will take place.

As the leading global event for travel and tourism, WTM will be key in helping to rebuild and assist the recovery of the sector post-COVID. With that in mind, we’ve put together five key points that will get you prepared for WTM should you choose to attend. First deadlines for WTM media and stand information will be the 5th October. 

1. New health and safety measures announced

Health and safety is the issue on everyone’s minds. To ensure visitors are protected, the WTM will this year become a ‘hybrid fair’ of physical and online events to safely manage visitor numbers. New changes include:

  • Organisations can safely visit exhibitor stands whilst maintaining social distancing using a one way system 
  • Contactless payments and tickets 
  • Frequent sanitisation
  • All food will be pre-packaged

For more information on the new COVID safety measures at this year’s WTM, please watch this video: www.youtube.com/watch?v=70FWTyncj4Q  

How AM+A can help: Your WTM presence 

  • Creation of content, adverts and media messages to attract new customers to WTM 
  • Use our team to reduce the amount of team members your organisation will need to provide, minimising interactions
  • Trust in our experienced team to manage everything - from your stand events to meeting with media and trade professionals 

2. Launch of new WTM Virtual event 10th-11th November

WTM 2020 will be a ‘hybrid fair’, this means there will be a Virtual Event Programme introduced to limit physical interactions. WTM Virtual will host:

  • 1-2-1 meetings - speed networking 
  • Live and on-demand (viewable any time) conference sessions 
  • Virtually interact with live sessions
  • Topics from the Virtual Event Programme include responsible tourism sessions, focusing on: COVID-19 recovery, climate change, destination change and race

How AM+A can help: Event management 

  • AM+A organise media and trade events for WTM exhibitors
  • With more of a focus on virtual experiences this year, AM+A recommend running a WTM online event / webinar to provide updates, marketing plans, announcements and key information from your organisation
  • Example of our online events: www.welcometoama.com/work/wales-coast-path-webinar

3. New WTM Speed Networking format 

The all important one-to-one meetings and speed networking sessions will not be stopping. 

The WTM Speed Networking will deliver:

  • A new format in line with new physical and distancing procedures
  • Plans being announced by the organisers soon

How AM+A can help: Media and trade management 

  • Connect with leading travel media and trade representatives using AM+A’s large network of contacts
  • We organise meetings, pitch stories and distribute press releases to tailored media lists during the WTM
  • Check out some of the previous WTM media coverage we have generated: www.welcometoama.com/work/world-travel-market-representation-2018

4. London Travel Week

Maximise your time at WTM London through the events available at London Travel Week (30th October - 5th November). LTW attendees will discover:

  • Discussions, celebrations, live events and educational seminars
  • Opportunities to connect with industry decision makers and influential media
  • Consider hosting your own event during this week to communicate your 2021 messaging, news and media opportunities to maximise exposure to the 3,000+ industry professionals in attendance

How AM+A can help: Boost your presence

  • AM+A work directly with the WTM comms team to boost organisations’ presence throughout London Travel Week
  • We’re experts in maximising the reach of organisations and managing reputation
  • By promoting your event through the WTM channels, we can ensure key decision makers are reached and attendance is high

5. Key PR Opportunities 

Ensure information is sent into the WTM PR team to maximise your organisation's latest news and offering. Organisations can be featured on resources such as:

  • The WTM London and Travel Forward media website page
  • The WTM Interview Wall
  • The Live & Virtual Press Conference Room
  • The Media Diary of Events - to share launches, news and key messaging with leading travel media
  • The deadline for all materials to be submitted is the 5th October

How AM+A can help: Press Office Services

  • AM+A have experience reaching and creating meaningful connections with key media through our press office services
  • AM+A will prepare all marketing materials and submit them to the WTM team prior to the deadline
  • We will ensure media packs are placed in the WTM Press Office, distribute press releases and communicate stories to media in the build up to, during and after the WTM

Interested to know more about how we can help you have your most successful WTM yet? Contact frank@alexandramarr.com for your FREE WTM strategy.


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