AM+A collaborated with Visit Wales and ITV on a live 'welcome back' webinar supporting the launch of the 'Wonders of the Coast Path' TV series.

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The Brief

To share the latest news and inspiration from the Wales Coast Path with online audiences following the easing of lockdown in Wales, and promote ITV’s new series ‘Wonders of the Coast Path’ starring television presenter Sean Fletcher

Our Solution

- Curate panel for live ‘welcome back’ webinar focusing on unique and inspirational speakers

- Comprehensive pre-event marketing strategy including graphic-led social media assets

- Enlist television presenter Sean Fletcher as a key guest speaker and ITV Wales’ Kate Lewis as event host

- Collaborate with ITV and Visit Wales to maximise exposure for the webinar and reach millions more via their promotional avenues

- Facebook Live stream cross-posted on the Visit Wales Facebook page and shared by ITV

- Align messaging with key Visit Wales post-COVID strategy

- Live social media response strategy to enable real-time Q&A with speakers  

What They Said

The Results

- Pre-event marketing assets shared by Visit Wales and ITV

- Cross-posted to Visit Wales Facebook page (1 million followers)

- Live stream shared by ITV (200,000+ followers)

- Facebook Live stream has had 42,000 views to date

- Event generated 1,363 reactions

Skills & Services Delivered

- Creative campaigns

- Social media management

- Destination representation

- Content creation

- Social media

- Digital Marketing

- Third party collaborations

- Copywriting

Recent Work