Provide full World Travel Market (WTM) strategic support for exhibiting clients including Slovenia, Poland and the Czech Republic. With support including building connections to generating sales for stand partners, by connecting with key decision makers and leading trade & consumer media in attendance.
+ Targeted pitching to consumer and trade media, production of press packs for media office and WTM London stand. Included a newsletter distributed to media and travel agents.
+ Copywriting, content and distribution including press packs, media information and WTM London news releases.
+ PR support – AM+A secured editorial and meetings with key journalists at WTM London, along with pre and post media pitching.
+ Worked with the WTM London social media and marketing team to maximise social media exposure for our clients.
+ Placed digital media content on WTM London’s websites and social media channels.
At WTM 2018 we generated huge results for our clients:
• A brand reach of over 1.7 million from WTM London online and print coverage.
• Over 1,000 business conversations from stand marketing and events.
• 445,500 social media engagements, in one case Twitter engagement increased by 246% as a result of content produced over 25 days.
Read AM+A's top tips for generating success at WTM 2019 here:
Event support & management
Press office services
Third party collaborations
Social media management