It's important to take inspiration from what you see around you!
We asked the AM+A team about their favourite accounts on social media, and a bit about why they follow them, as well as the value their said accounts bring. In return, the response was varied and the results paint a picture of the post-Covid social media landscape. Read on to discover some of our top suggestions!
Frank - The Economist
The Economist use their social media platforms to promote really interesting news-grabbing stories and insights. Their posts combine a good balance of current affairs with interesting topics. Their use of videos, graphics and statistics work very well to attract people who want to view, click and learn more about the topic at hand. The Economist keeps people informed with the right amount of daily updates, a balance of graphics, and their information is easy to digest based on their use of wording and video length time.
Jack - Barstool Sports
The American sports media giant is the perfect blueprint for how a regional blogging outfit can, in a matter of just a few years, become a globally recognised brand. Offering the latest sports highlights, clips, interviews, news, memes and other viral content, Barstool Sports are plugged into, not only the sports industry, but the cultural zeitgeist as a whole. With countless shows, vlogs and more on their YouTube channel, the brand has gone beyond the status of a sports news outlet by becoming a sort of reality TV company with behind-the-scenes content featuring the various characters that work there.
By expanding their content beyond the boundaries of sports, Barstool have set themselves apart, from competitors and the comedy / meme angle to their social media presence, making them very relatable to their target audience. This encapsulates the ‘by the fans, for the fans’ tone of voice that helped them ascend from a New England-based blog to a global content powerhouse. By taking this line with their social media strategy, plus promoting various shows, podcasts and other platforms (Barstool University, Barstool Athletics, regional Barstool platforms, etc.),
Christy - TheGlobeWanderers
Perfect for travel bugs and anyone with a short attention span thanks to the very visual content. This travel account has showcased hundreds of travel destinations, ideas, and activities. TheGlobeWanderers also present a no-nonsense, behind-the-scenes view, with their content, so you know that the destinations on offer are the real deal. Not only that, but on multiple platforms, gear used for content is listed out along with helpful guides to teach you about content creation within the travel sector. Following the pandemic, it has been great to be able to take inspiration for potential ideas and activities for different aspects of travel and exploration.
Seeing their content on your feed is a guaranteed visual soother!
Henrietta - ThisGirlCanOrganise
When it comes to following experts from personal organisations, and home ideas, I really enjoy following @ThisGirlCanOrganise. ThisGirlCanOrganise inspires me to stay organised and helps maintain my sanity within a busy home of 4 children. Nicola Lewis runs a ‘Professional Home Organising Service’ and has written a book, “Mind over Clutter”, about how to declutter and organise your home. She’s also an expert on recycling which is super useful when you’re aspiring to completely stop your household waste.
Tom - Patagonia
At a time when sustainability has become a core consideration for customers around the globe, Patagonia continues to set the bar high. In 2011 Patagonia famously ran a “Don’t Buy This Jacket” campaign aimed at educating audiences to consider second-hand purchases instead of buying new. As of 2021, Patagonia’s clothing has become inseparable from their environmental advocacy. Patagonia's social media channels regularly feature insightful documentaries, films and videos about environmental projects and movements from around the world, particularly on YouTube.
Rosie - Ellimacs
The makeup community has grown massively throughout the last 5 years. Offering the latest makeup tips, creative looks, experimenting with new tools and equipment and other creative and extraordinary content, Ellimacs are focusing not only on the beauty makeup industry but the gory and horrifying special effects aspect. With innumerable videos and images, showcasing pure talent, the brand has gained a following to create a successful shop where they sell products and tools.
Helen - Bloomberg Green
With Bloomberg Green, I get to keep up with recent news about the environment, global warming and how it affects the world. There is also information on how each country is coping with it and what differences they have made. They also show products that are environmentally friendly; this motivates me to be more environmentally friendly as well. Bloomberg Green keeps me up-to-date with everything going on in different countries, specifically on global warming.