Managing a comprehensive PR and influencer activation strategy to support the launch of Sonos' new Era 100 and Era 300 speakers

The Brief

Global audio specialists Sonos appointed AM+A to plan and implement the strategic launch of their new 'Era' series products in the Baltic market

Our Solution

Country-specific press office services - establishing tailored media centres for each country (Latvia, Lithuania, Estonia), including the translation of press releases and daily media communications, targeting country-specific media across the tech, interior design and lifestyle sectors

Working with leading tech media - working closely with leading Baltic tech writers to offer exclusive review opportunities and live product guides with the Sonos team - emphasising key talking points and story angles such as the rise of 'spatial audio'

Working with tech influencers - reaching out to key tech-based influencers in the Baltics such as YouTuber Ben Geskin to generate review content across key social media platforms

Pitch 'localisation' - using key regional news stories such as the Ice Hockey World Championships and Latvian midsummer celebrations to tailor pitches to a more local audience and generate maximum coverage

What They Said

The Results

17 reviews and features specifically relating to the new Era series products from leading publications including Digi Geenius, L'Officiel Baltic and Delfi Estonia

Total readership of articles generated about the 'Era' series launch - 2,900,000+

High profile coverage across Ben Geskin's YouTube, IG and Twitter channels, reaching a total audience of over 373,800 tech lovers 

Collaboration with Estonian DJ NOEP generating coverage on his IG page (30.3k followers)

Skills & Services Delivered

Press office services

Influencer engagement

Partnerships and collaborations

Content creation

Social media marketing

Recent Work