Promoting Terresens through international press office and media buying services

The Brief

Raise brand awareness for the luxury property company amongst key target international audiences through a mix of paid-for solutions and press office services

Our Solution

Media buying campaign - secure paid editorial, website takeovers and adverts in a mix of leading consumer and trade titles to reach a highly targeted audience

Bespoke press releases - turning property listings into bespoke press releases and round ups telling the story of each development, where they are and the appeal of the locale (tailored for both travel and property media)

Journalist requests - responding to all relevant journalist requests with key information on behalf of the client

What They Said

"Specialist in leisure property, Terrésens markets, sells and manages exceptional properties in the French Alps. As our group grows, so does our client base, so this is the reason why we asked AM+A to help us to expand our communication in the UK and internationally. Several tools were put in place to increase our presence: press releases, purchase of media space, journalist follow-ups, advice for trade fairs etc. Our contact, Deborah Welsh, is responsive and efficient which is very pleasant to work with. We recommend working alongside the agency!"
The Terrésens Group

The Results

Securing advertorial placements in a range of consumer and specialist publications including:

     - The Guardian - display advert
     - Abode2 - double page spread (half advertorial, half editorial)
     - International Property and Travel magazine - full page and half page display adverts
     - Luxury Lifestyle magazine - website takeover
     - French Entree - full page advert and sponsored editorial

Leveraging advertorial to secure additional editorial in key publications

Proactive and reactive media pitching resulting in coverage in publications such as The Sunday Times, Yahoo! Finance and Yahoo1 News with a total readership of 85,011,518

Skills & Services Delivered

Press office services

Media buying

Content creation

Paid Media

Earned Media

Reporting and analysis 9

Recent Work