Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 3)

The Brief

Completing the final phase of our three-phase campaign to support H&M and IKEA as they launched the Atelier100 retail space in west London

Our Solution

London-wide OOH poster spreading campaign strategy - working with Bibliotheque design, securing out of home (OOH) advertising space in key underground and street locations based on target customer demographics, as well as a full page advert in the Evening Standard newspaper. Our core aim was to drive traffic to the Atelier100 website and maximise sales for the first Atelier100 collection.

Paid social media campaign
- supporting ongoing efforts to maximise sales of the Atelier100 collection with a paid social media campaign. Utilised existing customer data to outline key target audiences in addition to specifying desired audience location, demographic, interests and behaviour.  

What They Said

"AM+A's hard work was integral to the success of the Atelier100 project. Their expertise in a number of areas - ranging from press office services and media management to OOH advertising, influencer engagement and paid SoMe - helped launch a new 'hyper-local' retail brand."
An Atelier100 spokesperson

The Results

Placed 48 adverts in 38 key underground and street locations across London utilising a combination of static and digital advert formats. This included locations such as Angel and Islington, Westminster, Camden, Knightsbridge, Notting Hill, Fulham, Dalston and Shoreditch

Secured a full page advert in the 'Christmas in the Capital' edition of the Evening Standard newspaper, with a circulation of 489,154

Managed a targeted paid social media campaign with a total reach of 4,482,264 that generated 1,649 total link clicks and 4,524,211 impressions

Skills & Services Delivered

Campaign management

Media buying

Partnerships and collaborations

Content creation

Social media marketing

Recent Work