AM+A continued with a three-tier campaign to support the H&M and IKEA teams as they launched the Atelier100 retail space in west London

Exclusive media launch event - planning and overseeing an exclusive media launch event for the Atelier100 retail space including interview opportunities with the main Atelier100 team and media presentations
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Store launch PR support - supporting the launch of the retail space with Europe-wide press release distribution, interview opportunities and identification of key themes for ongoing press office activity
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Influencer activation - working with leading retail and culture-focused influencers across Instagram and TikTok to act as ambassadors for the Atelier100 brand and share news of the store launch with their online audiences
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Media buying and partnerships - increasing brand awareness through campaigns with key London-based publications (Londonist), culture-focused magazines (FAD) and events (London Design Week)

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30+ media RSVPs from leading publications and interviews for leading titles including The Independent, theindustry.fashion and New Wave
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250+ media articles published about Atelier100 across phases 1 and 2, with a total estimated reach of 1.3 billion
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1,029,330+ total audience of influencers that visited the store and shared their favourite Atelier100 products with the followers
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Online editorial, social media and newsletter campaign with Londonist.com, generating 58,404 social media impressions
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Editorial, social media, newsletter and printed programme campaign with 20th anniversary London Design Week

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