Supporting IKEA and H&M with the launch of Atelier100, a new 'hyper local' retail brand (phase 2)

The Brief

AM+A continued with a three-tier campaign to support the H&M and IKEA teams as they launched the Atelier100 retail space in west London

Our Solution

Exclusive media launch event - planning and overseeing an exclusive media launch event for the Atelier100 retail space including interview opportunities with the main Atelier100 team and media presentations

Store launch PR support - supporting the launch of the retail space with Europe-wide press release distribution, interview opportunities and identification of key themes for ongoing press office activity

Influencer activation - working with leading retail and culture-focused influencers across Instagram and TikTok to act as ambassadors for the Atelier100 brand and share news of the store launch with their online audiences

Media buying and partnerships - increasing brand awareness through campaigns with key London-based publications (Londonist), culture-focused magazines (FAD) and events (London Design Week)

What They Said

The Results

30+ media RSVPs from leading publications and interviews for leading titles including The Independent, theindustry.fashion and New Wave

250+ media articles published about Atelier100 across phases 1 and 2, with a total estimated reach of 1.3 billion

1,029,330+ total audience of influencers that visited the store and shared their favourite Atelier100 products with the followers

Online editorial, social media and newsletter campaign with Londonist.com, generating 58,404 social media impressions

Editorial, social media, newsletter and printed programme campaign with 20th anniversary London Design Week

Skills & Services Delivered

Campaign management

Event management

Media buying

Influencer engagement

Partnerships and collaborations

Press office services

Content creation

Social media marketing

Recent Work