Working with Dundee City Council on a campaign to generate national conversation around their innovative new electric vehicle charging points

The Brief

To generate high profile national press coverage for the launch of the council’s innovative new electric vehicle charging points. Specifically target the technology and sustainability sectors and raise Dundee’s profile as one of Europe’s most sustainable cities.

Our Solution

+ Craft a story around ‘Dundee’s Green Revolution’ and create an engaging media pitch explaining why Dundee is one of Europe’s leading green cities

+ Utilise ‘Clean Air Day’ as a key media hook and a reason to write about the Dundee Green Revolution

+ Utilise our high profile media contacts within the sustainability and transport sectors and offer interviews with Fraser Crichton, Corporate Fleet Operations Manager at Dundee City Council

+ Organise press visits to Dundee to meet the key people involved in the project and explore the city by electric vehicle

+ Generate additional publicity through reactive media responses

What They Said

The Results

+ Generated high profile media coverage in publications including The Times, The Guardian and BBC News

+ Organised press trips for publications such as The Guardian and SmartCitiesWorld involving interviews for project leaders

+ Combined media reach of over 5 million in key sectors and publications

+ Helped position Dundee as a world leader in electric vehicle infrastructure

Skills & Services Delivered

Destination representation

Creative campaigns

Press trip management

Press office services

Content creation

Recent Work