Defining a destination: Establishing Slovenia as a leading European holiday destination
We’ve worked with Slovenia Tourism since 2014, defining the Slovenia tourism brand and working with world-class media to establish a reputation as one of Europe’s leading outdoor adventure destinations.
Devise a comprehensive destination strategy encompassing 12-month press office services, creative campaigns, influencer engagement and content creation, as well as engaging with business and trade press and managing events at the World Travel Market.
“AM+A continue to play a vital role in establishing Slovenia as one of Europe’s leaders in sustainable tourism. They have helped us achieve a 43% rise in visitor numbers, while prioritising sustainable travel experiences.”
- 97.3 million total audience reach (2017)
- 316,183 average reach per article (2017)
- 43% increase in UK visitors year-on-year (2016-18)
- 12,000% estimated return on investment (2016-18)
Destination representation
Press office services
Creative campaigns
Press trip management
Influencer engagement
Content creation
Trade PR
Event management
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