Defining a destination: Establishing Slovenia as a leading European holiday destination

The Brief

We’ve worked with Slovenia Tourism since 2014, defining the Slovenia tourism brand and working with world-class media to establish a reputation as one of Europe’s leading outdoor adventure destinations.

Our Solution

Devise a comprehensive destination strategy encompassing 12-month press office services, creative campaigns, influencer engagement and content creation, as well as engaging with business and trade press and managing events at the World Travel Market.

What They Said

“AM+A continue to play a vital role in establishing Slovenia as one of Europe’s leaders in sustainable tourism. They have helped us achieve a 43% rise in visitor numbers, while prioritising sustainable travel experiences.”
Mladen Ljubisic - Head of Slovenian Tourist Board for UK & Ireland

The Results

- 97.3 million total audience reach (2017)

- 316,183 average reach per article (2017)

- 43% increase in UK visitors year-on-year (2016-18)

- 12,000% estimated return on investment (2016-18)

Skills & Services Delivered

Destination representation

Press office services

Creative campaigns

Press trip management

Influencer engagement

Content creation

Trade PR

Event management

Recent Work