Assisting Vienna House increase brand awareness in the UK and Ireland, with strategic media representation.
AM+A used a strategic approach combining a press trip programme with targeted media buying, content creation and event management, to increase enquiries and bookings at specific locations for Austria’s largest hotel chain.
There was a clear spike in UK traffic to five hotels targeted as part of our focused strategy, and an increase in monthly web traffic of 5k-10k. Visitor numbers increased by an average of 50% in 12 month period. The total campaign media coverage in 2017 saw Vienna House brand reach 13.6 million impressions.
‘360 degree’ representation
12-month press trip programme
Creative campaign management
Secondary projects management
UK event management