Positioning The Grove of Narberth as one of the UK’s leading hotels using a comprehensive three tier strategy.

The Brief

To position The Grove of Narberth not only as a leading restaurant with rooms in Wales, but as one of the UK’s finest hotels through a combination of traditional PR and creative marketing tactics.

Our Solution

We created a three-phase communications strategy to engage regional and national audiences, while seeking third party collaborations to raise the hotel’s profile with an affluent audience in the heart of London. 

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What They Said

"AM+A have significantly improved our overall PR and marketing mix. Not only do they work hard for you, they clearly understand our business rationale and drivers, and are a pleasure to work with."
Neil Kedward, owner of The Grove of Narberth

The Results

- Comprehensive press trip programme including: The Financial Times, The Guardian, The Times, The Daily Telegraph, GQ magazine, Elle, Sunday Times Travel magazine, Delicious magazine.


- Collaborated with luxury lifestyle brand Crabtree & Evelyn on a pop-up stand based in London’s busy Covent Garden shopping district.


- Ghost-written columns on behalf of head chef and gardener in regional Welsh publications to maximise regional brand awareness.


- Hotel was named Pride of Britain 'Hotel of the Year' 2015.

Skills & Services Delivered

Full press office services

Press trip management

Creative marketing

Third party collaborations

Content creation

Recent Work