Positioning The Grove of Narberth as one of the UK’s leading hotels using a comprehensive three tier strategy.

The Brief

To position The Grove of Narberth not only as a leading restaurant with rooms in Wales, but as one of the UK’s finest hotels through a combination of traditional PR and creative marketing tactics.

Our Solution

We created a three-phase communications strategy to engage regional and national audiences, while seeking third party collaborations to raise the hotel’s profile with an affluent audience in the heart of London. 

What They Said

"AM+A have significantly improved our overall PR and marketing mix. Not only do they work hard for you, they clearly understand our business rationale and drivers, and are a pleasure to work with."
Neil Kedward, owner of The Grove of Narberth

The Results

- Comprehensive press trip programme including: The Financial Times, The Guardian, The Times, The Daily Telegraph, GQ magazine, Elle, Sunday Times Travel magazine, Delicious magazine.

- Collaborated with luxury lifestyle brand Crabtree & Evelyn on a pop-up stand based in London’s busy Covent Garden shopping district.

- Ghost-written columns on behalf of head chef and gardener in regional Welsh publications to maximise regional brand awareness.

- Hotel was named Pride of Britain 'Hotel of the Year' 2015.

Skills & Services Delivered

Full press office services

Press trip management

Creative marketing

Third party collaborations

Content creation

Recent Work