TAXIAPP UK Valentine’s campaign: Creating London’s first ever speed dating event in a taxi

The Brief

We wanted to create a Valentine’s campaign for TAXIAPP UK which would raise awareness for the brand as a fun and approachable company

Our Solution

We surveyed a sample of 22,000 black cab drivers to find out London’s most romantic roads. We then teamed up with London’s number one speed dating agency to create a unique dating event: London’s first ever black cab speed dating event around the city’s most romantic route.

What They Said

The Results

+ Attendance from the world’s largest news agency, Reuters

+ A partnership with Island records for the release of international superstar, Sean Paul’s new hit single, Mad Love. Along with a partnership with Maureen Lipman and a theatre play 'the Knowledge'

+ A viral video of the event by Island Records retweeted by Sean Paul to his 1.37 million Twitter followers

+ Coverage in leading UK publications LadBible, Metro, the The Independent, Daily Telegraph & Time Out London website and newsletter reaching audiences of over 2.5 million.

Skills & Services Delivered

- Live social media 

- Event management

- Generating media coverage

- Content creation 

- Influencer & celebrity engagement

- Creative campaign ideas

- Social media content creation

Recent Work