Supporting the Slovenia's World Bee Day: Introducing Api Tourism to the World

The Brief

Create a campaign focused on raising awareness for the environment and Slovenia's rich cultural heritage, to assist the Slovenian Tourist Board in securing UN backing for the first ever World Bee Day and gaining global recognition for api tourism.

Our Solution

AM+A spearheaded Slovenia’s World Bee Day campaign, which generated high profile international press coverage across 30 items of media (including New York Times, The Guardian and CNN) to help secure UN backing for the first ever World Bee Day. Our initial activity led to a two-year national tourist board campaign, including representation at the World Travel Market.

What They Said

"AM+A played a vital role in helping to establish World Bee Day as one of the Slovenian Tourist Board’s objective and helped the country be recognised as one of Europe’s leaders in sustainable tourism. They have helped us achieve a 43% rise in visitor numbers, while prioritising authentic, sustainable travel experiences."
Mladen Ljubisic - Head of Slovenian Tourist Board for UK & Ireland

The Results

+ Generating large scale publicity that reached an audience of over 176,767,337 people.

+ AM+A were recognised as a 'Highly Commended' entrant at the International Travel and Tourism Awards 2018 - finishing in the top 3 in the Best Marketing Agency category.

+ Official UN-backed World Bee Day took place on 20th May after a long publicity campaign. Initiative was supported by all UN states, while 115 countries also acted as co-sponsors, including major countries such as theUSA, Canada, China, Russia, India, Brazil, Argentina, Australia, and all EU Member States.

+ Global media coverage in key markets as outlined by Slovenian Tourist Board – the UK, Ireland and North America. Organised press trips for The New York Times, The Globe and Mail, The Daily Telegraph, Metro UK Newspaper, Suitcase Magazine, Forbes Magazine,, The Guardian and Rough Guides.

Skills & Services Delivered

Trade show representation

Press trip management

Press office services

Destination representation

Creative campaigns

Content creation

Trade PR

Event management

Recent Work