Working with AM+A’s hotel and hospitality clients to create a sustainable marketing model.

The Brief

Creating a sustainable marketing model for AM+A’s hotel and hospitality clients. Working with clients to help promote sustainable approaches to hospitality, develop eco-friendly packages, combat over tourism and position hotel brands as leaders in sustainability.

Our Solution

+ Strategic press trip programme - AM+A generated extensive coverage and helped position our hotel clients as sustainable leaders through strategic press trip programmes. From trade media to leading national media, AM+A utilised the agency’s extensive contact network, creative ideas and passion for sustainability to develop 12-month press trip programmes.

+ ‘360’ press office services - From media pitching to press release distribution, AM+A developed consistent, sustainable focused messages for each of our clients to showcase their eco credentials and position them as responsible tourism trail blazers.

+ Developing eco friendly packages - AM+A helped The Angel Hotel increase bookings by assisting in developing seasonal, eco packages from weekend stays including use of the hotel’s electric Twizy, foraging, leaf peeping and ‘green finger’ breaks.

+ Third party collaborations - Working with third party partners to spread key messages, lower costs and work with destinations to combat overtourism by promoting out of season travel, low-impact activities and alternative weekend city breaks.

What They Said

The Results

AM+A are experts in comms with a cause...we pride ourselves on our positive impact on global tourism, with sustainability at the heart of all our campaigns.

Our results to date include: 

+ Vila Planinka, Slovenia: Continued to position Slovenia as a leading wellness destination, working on the launch of new, luxury wellness hotel Vila Planinka. AM+A hosted media including Stylist, The Evening Standard, The Telegraph, Rough Guides, The Times, The Sun, The Daily Mail and Sydney Morning Herald reaching an international audience of over 15,000,000.

+ The Angel Hotel, Abergavenny: Assisted with developing a series of seasonal, eco-focused packages. To date we have secured over 30 pieces of print and online coverage including Country Living magazine, Visit Wales, Lonely Planet, Country and Townhouse magazine, The Metro and Time Out.

+ Vienna House: Helped to reduce over tourism by promoting alternative city break stays, from Lodz to Leipzig and Dresden, working with national tourist boards to re-distribute tourists. Securing coverage major publications including Lonely Planet, The Telegraph and The Sun.

Skills & Services Delivered

Destination representation

Press trip management

Creative itinerary ideas

Influencer engagement

Creative campaigns

Third party collaboration  

Event management

Press office services

Trade PR

Trade show representation

Recent Work