Generating global media coverage for Sky Bridge 721, the world's longest suspension footbridge, ahead of its May 2022 opening in the Czech Republic.

The Brief

As part of AM+A’s contract with CzechTourism we raise awareness of key news, events and openings across the Czech Republic throughout the year and generate media coverage. With the longest suspension footbridge in the world, Sky Bridge 721, opening in May in the Czech Republic, AM+A wanted to generate national publicity.

Our Solution

News announcements - AM+A distributed a press release and images about the opening of the world’s longest suspension footbridge in the Czech Republic to our database of leading travel and news contacts.

Picture, video and image desk placement - AM+A communicated with key news, picture and video editors.

National media coverage - AM+A successfully generated publicity in national publications such as the Daily Mail, the Independent and Metro as well as online travel trade publications including ITTN.

Worldwide media coverage - AM+A also successfully generated global publicity with articles about Sky Bridge 721 being published in New Zealand, Germany and Vietnam amongst many others.

What They Said

The Results

Skills & Services Delivered

- Destination representation

- Press office services

- Copywriting

Recent Work