Building the Petalite brand through traditional PR, AM+A investment network connections and an online investor launch event 

The Brief

AM+A were contracted to raise media and investor awareness for UK-based climate tech company Petalite as they launched their EV charging technology. This included press office services and an exclusive online investor launch event.

Our Solution

Develop a Petalite media centre - To act as a content hub for relevant releases, infographics, case studies and EV industry information
Petalite press office services - Create a database of key contacts within the environment, energy and technology sectors and regularly distribute key client news 
LinkedIn support - Use the Petalite Linkedin page as a hub of key client information and to react to the latest developments within the sector 
Recruit major investors - Venture capitalists, angel investors and general investors
Recruitment and management of media - National and specialist media
Recruit major investors trade partners - Government departments, local councils, COO level individuals and fleet managers
Management of online investor event
- Manage and host an exclusive online investor launch event to put the Petalite brand directly in front of potential industry investors
Speaking opportunities - Look to place Petalite CEO as a speaker at key industry events as well as securing interviews on relevant podcasts

What They Said

The Results

Petalite media centre used as a hub of information and visual assets by journalists when writing about the client and wider sector issues 

Coverage in key national, regional and specialist publications ranging from the Sunday Times to FleetWorld, EE News Europe and the Business Post. 

CEO Leigh Purnell interviewed for industry podcasts such as eVTOL Insights

Online investor launch event attended by 40+ potential investors and industry experts across the public and private sectors

Skills & Services Delivered

Live virtual event management (Hopin)
Investor database building and newsletter campaign
Media and investment attendee management
Script writing
Event recording editing
PR support
Management and creation of a corporate video (by our wonderful associate Jon Stow)

Recent Work