Assisting Paisley in their bid to become the UK City of Culture 2021.

The Brief

We joined the Paisley team to raise national and international awareness for the destination, as well as positioning it as a key contender for the title of UK City of Culture 2021.

Our Solution

We created a three-phase communications strategy to spark global conversation that included a comprehensive press trip programme for international media, A-list celebrity engagement and support with high profile events in both Scotland and London.

What They Said

“Through their creativity and tenacity, we were able to welcome international journalists and cultural commentators, and travel bloggers to Paisley for the very first time.”
Louisa Mahon – Head of Marketing and Communications, Paisley UK City of Culture 2021

The Results

The campaign was a huge success:
- 600 million OTSH
(opportunities to see and hear)
- 12,404 reach for every £1 spent
- 25% rise in visitor numbers
2016-17
- A-list influencer engagement (Gerard Butler & Paolo Nutini)
- From underdogs to odds-on favourites with Ladbrokes
- 178 million online reach
- Winners of the CIPR Excellence Awards ‘Arts, Culture or Sport Campaign’ 2018.

Skills & Services Delivered

Press office representation 

Creative campaigns 

Press trip management  

Influencer & celebrity engagement  

London event support

Three Core Strategic Campaign

Recent Work