Devising a media buying and content creation strategy for the Alpe Adria Trail

The Brief

AM+A were briefed to create a strategy for a media buying campaign to successfully connect Europe’s Alpe Adria Trail with key target audiences in the UK and Ireland.

Our Solution

We devised a cross-platform digital campaign working alongside The Great Outdoors magazine, creating professional and engaging advertorial copy for a targeted website takeover that would specifically reach walkers and outdoor enthusiasts from the UK and Ireland.

What They Said

"AM+A's creative input, digital media strategy and efficient management, along with a carefully targeted audience and skilled negotiation, made the media buying campaign one of the most successful to date."
Rebeka Kumer Bizjak - the Alpe Adria Project Manager (Slovenia)

The Results

- 7 separate magazine features with content provided by AM+A

- 55,000 followers exposed to content across TGO’s Facebook, Twitter & Instagram  

- 98,784 monthly brand reach of TGO titles

- 691,488 total impressions to specialist target audience

Skills & Services Delivered

Media buying

Content creation

Destination representation

Social media


Recent Work