AM+A were briefed to support the Investment and Development Agency of Latvia (LIAA) to be more competitive in the UK. LIAA wanted to build specific sector awareness using professionally researched and accurate, insightful content. The content needed to target potential FDI (Foreign Direct Investment) and connect LIAA to UK decision-makers through building new databases of interested audiences.
Launch a brand new Magnetic Latvia Business UK LinkedIn page that offered insights into key Latvian sectors through research, in addition to developing news stories and trade opportunities. This would also increase traffic to the Magnetic Latvia website and raise brand awareness amongst UK audiences.
Link to page: https://www.linkedin.com/company/latvia-business-uk/
Research & strategy
Social media analysis