Continue to position Austria's largest independent hotel chain, Vienna House, as a leader in design and sustainability offering innovative approaches to hospitality. AM+A worked with Vienna House to launch the new Vienna House Mokotow in Warsaw's thriving business district, whilst helping to put the city on the map as a green, cultural hub.
AM+A used a strategic approach combining a press trip programme with targeted press release distribution and collaborations with key partners including the Polish Tourism Organisation and LOT Airlines.
The team recruited a group of leading trade and consumer travel writers as part of a press trip to one of Europe’s fastest growing business and culture cities, Warsaw. AM+A worked closely with the Polish Tourism Organisation and LOT Airlines to secure complimentary transport and guides.
+ Coverage secured in leading trade and consumer publications including Business Traveller, The Sunday Times Magazine and Travel Weekly.
+ Recruited and managed a group press trip featuring media from a range of travel trade and consumer outlets including The Metro newspaper, ABTA magazine, Travel Weekly, Fabulous Magazine, STELLAR magazine (Ireland’s leading lifestyle magazine).
+ Coverage secured for the new Vienna House Mokotow hotel reached an audience of over 9,442,354.
+ Helped position Warsaw as an innovate business city, whilst showcasing the city’s thriving green spaces and counter culture.
Press office services
Press trip management
Third party collaborations