Continuing to position Vienna House as a leader in sustainability with the launch of Vienna House Mokotow in Warsaw’s booming business district.

The Brief

Continue to position Austria's largest independent hotel chain, Vienna House, as a leader in design and sustainability offering innovative approaches to hospitality. AM+A worked with Vienna House to launch the new Vienna House Mokotow in Warsaw's thriving business district, whilst helping to put the city on the map as a green, cultural hub.

Our Solution

AM+A used a strategic approach combining a press trip programme with targeted press release distribution and collaborations with key partners including the Polish Tourism Organisation and LOT Airlines.

The team recruited a group of leading trade and consumer travel writers as part of a press trip to one of Europe’s fastest growing business and culture cities, Warsaw. AM+A worked closely with the Polish Tourism Organisation and LOT Airlines to secure complimentary transport and guides.

What They Said

The Results

+ Coverage secured in leading trade and consumer publications including Business Traveller, The Sunday Times Magazine and Travel Weekly.

+ Recruited and managed a group press trip featuring media from a range of travel trade and consumer outlets including The Metro newspaper, ABTA magazine, Travel Weekly, Fabulous Magazine, STELLAR magazine (Ireland’s leading lifestyle magazine).

+ Coverage secured for the new Vienna House Mokotow hotel reached an audience of over 9,442,354.

+ Helped position Warsaw as an innovate business city, whilst showcasing the city’s thriving green spaces and counter culture.

Skills & Services Delivered


Content creation

Press office services

Press trip management

Third party collaborations  

Recent Work