Super Soco UK: Supporting the product launch of the UK’s first affordable e-motorbike

The Brief

Super Soco announced the arrival and official launch of the UK’s first affordable e-motorbike. AM+A assisted with the launch strategy for the new bike while managing the brand's social media channels and generating high profile  coverage in leading media outlets.

Our Solution

We helped establish the brand's identity through media pack creation and a high profile media support / press review programme, as well as populating social media
channels with engaging, graphic-led content to appeal to key target audiences.

What They Said

"Super Soco has been using AM+A for the UK launch of our e-motorbike range. The team has been brilliant, getting our product featured in many of the national papers and magazines whilst also increasing our online presence via social media."
Dario Esposito - Managing Director, Super Soco UK

The Results

- 30 media outlets published news of the launch

- Coverage in outlets including Guardian, Daily Mail, Metro, Esquire and City AM

18.1 million impressions generated by media coverage

- 75% increase in Super Soco’s social media followiing

- 31.6k peak
in monthly impressions on Facebook

Skills & Services Delivered

Strategy development

Press office representation

Social media management

Press review management

Content creation 

Recent Work