Late 2017, Super Soco announced the arrival and official launch of the UK’s first affordable e-motorbike. AM+A assisted with the launch of the new bike while also managing the brand's social media.
We helped establish the brand's identity through media pack creation and a high profile media support / press review programme, as well as populating social media channels with engaging, graphics-led content to appeal to key target audiences.
"Super Soco has been using AM+A for the UK launch of our e-motorbike range. The team has been brilliant, getting our product featured in many of the national papers and magazines whilst also increasing our online presence via social media."
30 media outlets published news of the launch; Coverage in outlets including Guardian, Daily Mail, Metro, Esquire and City AM; 18.1 million impressions generated by media coverage; 75% increase in Super Soco’s social media following; 31.6k peak in monthly impressions on Facebook
Press office representation
Social media management
Press review management