Super Soco UK: Supporting the product launch of the UK’s first affordable e-motorbike

The Brief

Late 2017, Super Soco announced the arrival and official launch of the UK’s first affordable e-motorbike. AM+A assisted with the launch of the new bike while also managing the brand's social media.

Our Solution

We helped establish the brand's identity through media pack creation and a high profile media support / press review programme, as well as populating social media channels with engaging, graphics-led content to appeal to key target audiences.

What They Said

"Super Soco has been using AM+A for the UK launch of our e-motorbike range. The team has been brilliant, getting our product featured in many of the national papers and magazines whilst also increasing our online presence via social media."
Dario Esposito - Managing Director, Super Soco UK

The Results

30 media outlets published news of the launch; Coverage in outlets including Guardian, Daily Mail, Metro, Esquire and City AM; 18.1 million impressions generated by media coverage; 75% increase in Super Soco’s social media following; 31.6k peak in monthly impressions on Facebook

Skills & Services Delivered

Strategy development

Press office representation

Social media management

Press review management

Content creation 

Recent Work