To establish and populate social media pages for National Trails of Wales to reach target audiences and increase visitor numbers to Offa’s Dyke Path and Glyndwr’s Way.
Establishing a digital walking community that shares and discusses the experience of walking the paths, promoted through key brand hashtags. Using the combination of assets submitted from users, pre-existing professional photography and videography alongside graphics designed by AM+A.
+ Established social media channels across all Instagram, Twitter and Facebook
+ Establish hashtags and build a community to increase engagement and built a database of images to populate accounts
+ Creating a 12 month strategy led by seasonal themes, national days and reflecting overarching PR and marketing campaigns.
+ Curating a brand tone and writing content consistent with across Wales Coast Path and National Trails messaging and style.
+ Highlights along the paths, seasonal themes, ‘Hireath Moments’ which were posts and stories that encouraged audiences to reminisce about their memories.
+ Posts shared by walking groups such as Ramblers Cymru and tourism boards including Visit Mid-Wales and Visit Wales.
+ Over 8900 active followers across owned social media channels
+ Content creation in-line with wider PR strategy to promote the 50th anniversary of Offa’s Dyke Path
+ Content shared by Visit Wales and regional tourism boards
+ 475% increase in online engagement
- Creative campaigns
- Social media management
- Digital marketing
- Content creation
- Graphic design
- Reporting and analysis