Supporting the Kaunas2022 European Capital of Culture campaign with global communications and marketing operations (part 2)

The Brief

As part of an 18-month global communications campaign, AM+A continued to provide international press office services, online press conferences and press trip organisation to generate high-profile international media attention.

Our Solution

Global communications strategy - identifying and engaging with media in target global markets. Identify key themes and opportunities for coverage. Collaborate with the client to implement individual strategies for key exhibitions and each of the three main events taking place (The Confusion, The Confluence and The Contract)‍

Press trip programme - identifying key target media for press trips - supporting the client with press trip organisation, database management, invite creation and ongoing media communication‍

Global press office services - working with international media outlets to gain coverage and support the Kaunas2022 press office team with Europe-wide press release translation, distribution, media pitches and interview opportunities ‍

Webinars - moderating a series of online press conferences, taking ownership of recruiting panellists, international media invitations, RSVP lists and backend software management for the event itself 

What They Said

"AM+A quickly became an extension of the Kaunas2022 team, managing the global communications strategy and generating international media coverage across all our key target markets. They consistently exceeded their deliverables and represented an excellent return on investment. Being shortlisted for the TravMedia 'PR Campaign of the Year' award is a testament to all of their hard work."
Mindaugas Reinikis, Head of Communications and Marketing for Kaunas2022

The Results

634,287,654+ total readership of coverage generated since March 2022

77 items of coverage in key countries and leading international outlets; The Times, The Guardian, The Express, CNN, Telegraph, Travel+Leisure, TIME, Daily Mail, MSN, TVN, Times of Israel, Wyborcza, Delfi

33+ media professionals from leading publications have visited Kaunas2022, titles including The Times, Daily Mail, National Geographic Poland, and Wyborcza

662,292+ total impressions across paid media

62 items of content translated into 11 languages

94 media professionals attended the two webinars, representing a 76% turnout (exceeding industry average)

Skills & Services Delivered

Content Creation

Strategy Creation


Reporting and Analysis

Research and Analysis

Paid Media

Earned Media

Press Trip Management

Crisis Management

Global Press office

Recent Work