AM+A executed a brand awareness campaign for Go Vilnius, showcasing it as a must-visit destination for UK & European audiences.

The Brief

Using the slogan of 'Vilnius, amazing wherever you think it is', we ran an OOH advertising, media buying and digital marketing campaign to spread awareness of Vilnius as one of Europe's must-visit destinations for key UK and European audiences.  

Our Solution

  • OOH advertising campaign across major cities with flights to Vilnius: London, Liverpool and Berlin
  • Supporting UK media buying (i.e. Sunday Times Travel Magazine and regional newspapers)
  • Selecting key advert placement options and brokering an agreement to increase number of billboard ads
  • Adverts placed in key London footfall locations including Liverpool Street, Victoria and Kings Cross

What They Said

The Results

  • Total impressions generated17,849,688
  • Liverpool: 886,743
  • London Tube (46 stations): 6,276,164
  • London train stations (part 1): 1,902,508
  • London train stations (part 2): 6,500,000
  • UK shopping centres: 2,015,500
  • Berlin (four adverts): 268,773
  • Media buying: 411,557

Skills & Services Delivered

- Copywriting

- Content creation

- Media Buying

- Graphic design management

- Advertising

- Trade PR

Recent Work