Integrated PR, strategic partnerships and influencer services to support the launch of the Sonos Ray in the Baltic market

The Brief

As part of the global expansion, audio experts Sonos appointed AM+A to launch and gain publicity for the Sonos Ray in the Baltics.

Our Solution

Country-specific press office - establishing tailored media centres for each Baltic country, including translation of press releases and daily media communications, targeting country-specific media across the tech, interior design and lifestyle sectors

Multi-language press office - key correspondence and media assets translated into Lithuanian, Latvian, Estonian and Russian

Seasonal campaigns - launching consumer PR campaigns for the Sonos Ray for each season, engaging with local media and strategic partners

What They Said

The Results

19 product features and reviews in leading Baltic publications

1.7 million people reached through coverage generated


Skills & Services Delivered

Event management

Influencer engagement

Partnerships and collaborations

Press office services

Content creation

Social media marketing

Recent Work