As part of the global expansion, SONOS’s official distributor DisplayMe appointed AM+A to launch and gain publicity for the Sonos brand in the Baltics.
Country-specific press office - establishing tailored media centres for each Baltic country, including dedicated language on press releases and daily media communications, targeting country-specific media, mostly tech, design and lifestyle based.
Four language press office - all PR and content assets were translated into Lithuanian, Latvian, Estonian and Russian
Seasonal campaign - launching consumer PR campaigns of SONOS Ray for each season, involving local media and strategic partners.
Specific topic focus - design, tech, interior, home cinema stories
Product features and reviews on leading publications across the Baltics, including:
- Reaching over 1,700,000 people for the media coverage within a one and a half months span, generating 19 items of coverage
Russian Baltics Media
Partnerships and collaborations
Press office services
Social media marketing