Integrated PR, strategic partnerships and influencer services to launch the SONOS Ray in Baltic countries

The Brief

As part of the global expansion, SONOS’s official distributor DisplayMe appointed AM+A to launch and gain publicity for the Sonos brand in the Baltics.

Our Solution

Country-specific press office - establishing tailored media centres for each Baltic country, including dedicated language on press releases and daily media communications, targeting country-specific media, mostly tech, design and lifestyle based. 

Four language press office - all PR and content assets were translated into Lithuanian, Latvian, Estonian and Russian 

Seasonal campaign - launching consumer PR campaigns of SONOS Ray for each season, involving local media and strategic partners.

Specific topic focus - design, tech, interior, home cinema stories 

What They Said

The Results



Product features and reviews on leading publications across the Baltics, including:

- Reaching over 1,700,000 people for the media coverage within a one and a half months span, generating 19 items of coverage

Lithuania

Delfi Lithuania
Alfa

 

IQ Magazine
The Baltic Review

Latvia

Kas Jauns

L’ Officiel Baltics
Kursors.lv

Estonia

Geenius Digital Magazine

am.ee tech blog

Russian Baltics Media 

L'Officiel RU

Skills & Services Delivered

Event management

Influencer engagement

Partnerships and collaborations

Press office services

Content creation

Social media marketing

Recent Work