Supporting Sonos' entry into the Baltic market with a high profile 'multi-sensory' media event

The Brief

As part of their global expansion, Sonos appointed AM+A to organise and host a high profile experiential media event to generate press coverage and awareness of the Sonos brand in the Baltic region.

Our Solution

Exclusive ‘taste and sound’ press event - AM+A planned and hosted an exclusive media lunch event featuring a bespoke menu created by Latvian chef Mārtiņš Sirmais and held in an apartment in the heart of Riga showcasing how sound can enhance taste

Creative theme
- AM+A tasked the chef with creating a menu with flavours that would compliment specific music played through Sonos speakers to amplify the sensory experience. By hosting the event in an apartment, we were able to showcase Sonos’ audio quality and multi-room speaker technology

Hosting leading Baltic media - AM+A targeted prominent Latvian, Lithuanian and Estonian media and influencers to gain publicity for Sonos across a range of sectors including tech, lifestyle, design and business

What They Said

"Thank you (and your team) for the trip, event and all the care! Everything went amazingly well. You guys managed even to order the perfect weather"
Domas Rutkauskas, Lithuania “Lietuvos Rytas”

The Results

25 Baltic media attendees - including national media representatives from Estonia and Lithuania 

24 published Instagram stories from the event

New trade connections with retail stockists

Skills & Services Delivered

Event management

Press office services

Press trips

Influencer activation

Creative campaigns

Recent Work