Supporting Acibadem's entry into the UK market with a central London event and press office services

The Brief

Manage and host a celebratory event in central London to mark the UK launch of Turkey's leading healthcare provider, Acibadem

Our Solution

Full event management - Negotiate with and secure the Royal College of Surgeons in central London as the event space. Full management of the event space (for up to 75 guests) including catering, staging, promotional materials, separate interview area for Acibadem CEO to meet with key media representatives. 

Graphic design
- In-house design of all key visuals assets for the event including invitations, banners, stage design, name badges etc 

Invitations and RSVP management 
- creation of a bespoke database of leading health and medical writers and freelancers. We created an impactful launch invitation and managed ongoing discussions with the media as well as updating the event RSVP list. 

Content creation and press office
- creation of an official launch event to be distributed after the event in addition to a media pack outlining key story angles. In-house editing of the event script and presentation to ensure professional English and consistent messaging throughout

Supporting media buying activity
- support the launch event with media buying agreements to maximise awareness of the brand for core target audiences through key UK national newspapers 

What They Said

AM+A planned and oversaw a hugely successful central London launch event for Acibadem. The team managed every aspect of the event, from media attendees to catering, branding, staging, lighting and decoration, before ensuring that everything ran smoothly on the night. As a result of their hard work the event was attended by leading UK media representatives, and we have already enjoyed coverage in major national titles as a result.
Oğuz Can Şahin, Head of Marketing for Western Europe, Acibadem Healthcare

The Results

Hugely successful launch event attended by leading industry professionals including medical professionals and the Turkish ambassador to the UK.

The event was attended by key media including the Observer, the International Medical Travel Journal, Healthcare Markets UK, the British Dental Journal and numerous freelance health writers

Acibadem CEO given opportunity to speak directly with key media including the Observer and International Medical Travel Journal to discuss key angles and reasoning behind the UK launch, resulting in coverage in this Observer article

Secured supporting media buying campaigns in the Express and the Daily Mirror to communicate key messaging with target audiences

Skills & Services Delivered

Event management

Content creation

Media buying

Graphic design

Press office services

Recent Work