Inside AM+A
December 30, 2016

AM+A's Top 10 Highlights for 2016

2016 has been another successful year for AM+A! From gaining worldwide coverage in the national press to sending Bridgend's 'Selfie Bench' viral, the highlights have been many. Here is a look back at some of our favourite moments from this year.

1. Creating the world’s first ‘Selfie Bench’

In April, we created the world’s first ‘Selfie Bench’ in Bridgend County, South Wales. The story went viral, reaching BBC Breakfast, The Chris Evans Breakfast Show, BBC Newsnight and ITV national news. We saw coverage in India, China, Russia and North America, reaching millions across the world via social media

2. Brand collaborations + on-site promotions

Thanks to AM+A placing the Bamboo Bicycle Club in London’s Design Museum, they staged a ‘takeover’ building the world’s first 3D printed bamboo bicycle, as well as meeting the Queen during Britain’s ‘GREAT campaign’ at the International Festival of Business. They were also featured alongside Kevin McCloud at Grand Designs Live and starred in a collaborative project between Nikon and Shortlist magazine.

3. Live streaming success

Live streaming is set to shape the future of social media and this year we wanted to make sure our clients stayed ahead. We got the Bamboo Bicycle Club to build a bike frame live on the Daily Mail’s Facebook page (7.2 million followers), before adventure brand Mpora shared their top experiences, in real time, as part of a press trip to Madeira.

4. YouTube and digital influencers

Working with online influencers was a great way of sharing content and helping our clients reach huge audiences in 2016. We worked with YouTube sensations like Evan Edinger, Luke Cutforth and Noodlerella, all with large fan bases, to promote holidays in Slovenia and Disneyland Paris. Their videos and social media reach hit over 500,000 impressions for just one project.

5. Group press trip success with media and influencers

In 2016 AM+A organised a range of press trips. The group trips to Madeira reached an audience of over 7 million, with 1.2 million Facebook fans watching live social media streams, along with traditional news stories in the Evening Standard, Guardian and Daily Express. Other successful group trips included paddle boarding in Slovenia, YouTube stars in Paris and a bloggers ‘afternoon tea’ at The Angel Hotel, Wales.

6. Slovenia’s ‘baby dragons' go viral

Undoubtedly one of our biggest stories of the year was the rare and almost miraculous laying of over 50 proteus eggs in Postojna Cave, Slovenia. The news went viral around the world, with BBC News, The New York Times, The Guardian, Mail Online and many more picking up the story.

7. VisitBritain North American press trip

During the summer AM+A prepared a cycling press tour through Wales for a VisitBritain representative, six Canadian and US journalists. The tour showcased Wales’ incredible scenery, the finest food and the best of our Welsh clients. AM+A commissioned a videographer to create a video for the media articles, and shorter versions for social media posts. Our clients were also included in the trip, which resulted in the generation of wide scale coverage in some of North America’s biggest media.

8.The World Travel Market 2016

It was an exciting year at 2016’s World Travel Market, where the AM+A team met hundreds of journalists and assisted clients with events. A market highlight was the Slovenia media event, which was attended by two golf winning Olympic athletes. AM+A generated a large amount of coverage during the event and helped connect our clients with the thousands of journalists who attended.

9. Front and back page coverage

AM+A continued to generate impactful coverage for our clients, delivering stories to major news sources across the world. Standout coverage included features in the New York Times, front-page coverage in the Guardian’s travel section and coverage in The Sunday Times home section.

10. Training and a stronger voice in PR

Working closely with the PRCA, we have positioned ourselves as a leading voice for travel and lifestyle PR with Frank Marr being appointed the Chairman of the PRCA Travel and Tourism Group. The AM+A team also carried out a range of PR training courses for organisations, which included a term in a leading London university.

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