Super Soco UK: Supporting the product launch of the UK’s first affordable e-motorbike
Super Soco announced the arrival and official launch of the UK’s first affordable e-motorbike. AM+A assisted with the launch strategy for the new bike while managing the brand's social media channels and generating high profile coverage in leading media outlets.
We helped establish the brand's identity through media pack creation and a high profile media support / press review programme, as well as populating social media
channels with engaging, graphic-led content to appeal to key target audiences.
"Super Soco has been using AM+A for the UK launch of our e-motorbike range. The team has been brilliant, getting our product featured in many of the national papers and magazines whilst also increasing our online presence via social media."
- 30 media outlets published news of the launch
- Coverage in outlets including Guardian, Daily Mail, Metro, Esquire and City AM
- 18.1 million impressions generated by media coverage
- 75% increase in Super Soco’s social media followiing
- 31.6k peak in monthly impressions on Facebook
Strategy development
Press office representation
Social media management
Press review management
Content creation
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